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Showing posts with label Web Design. Show all posts
Showing posts with label Web Design. Show all posts

Friday, November 25, 2016

Web sites are for your audience and visitors


It is easy to forget that building a web site is a process of bringing about solutions to your end-user’s problems (as in, how can I help my customers find my store? 

By adding a map to the web site , many people create their web site with only their own goals in mind.

This is a big mistake.

People don’t care about how neat your site is, or how much Flash you have developed, or the intricate JavaScript that you hand-coded.

They are interested in getting their problems solved, and solved quickly.

So here are some tips on how you can make sure your site is based on your user’s goals.

First, find out what your users goals are.

Find a sampling of people who are typical end users and email or call them.

Politely ask them the kind of questions that will elicit useful feedback on their goals when they come to your site (for example, what are the three things you want above all when you visit our site?).

If you already have a site, ask them what things do they find challenging about the site.

This is an ideal chance to identify and fix things as well.

As you actually create (or update) your web site, again keep the end user’s goals in mind and make sure that they can get to the information quickly and easily.

Nothing is more annoying than finding a site that has exactly what you are after and then be unable to purchase the item!

The process of designing a site so it is easy to use is far harder than it looks at first. 

Usability, as it is called, is an entire realm of study when it comes to web sites.

But in general, make sure users can navigate (that is, click around) to the most important features of your site easily.

Do you offer a free tutorial on how to use your shareware software?

Make sure you have a link to it on your navigation bar or at least prominently displayed on the home page. 

A pleasing design can go hand in hand with usability.

However, it you are not a whiz at web design, then don’t fret.

A simple design that lets users navigate to their intended goal is far more preferable to a gorgeous site that people can’t navigate. 

So make it look as attractive as possible but usability should always come first.

And remember, the site is for your audience… not for you.


Thursday, November 24, 2016

Make sure your website is user friendly



It is important to pay attention to little details that make the site easier to use by visitors. 

Sometimes small details make the difference, and the user likes our site better than other sites, just because he feels comfortable navigating it, and finds what he wants easily.

Of course, it depends on the audience you expect for your website.

For instance, if you have a website for professional designers, then you do not need to keep it that simple.

Users will find their way and probably enjoy that sophisticated and strange menu system that is a piece of art.

But if you expect a general audience, it is better to keep things nice and simple.

The site usage should be intuitive.

This is a list of several aspects you should consider .


Friday, November 18, 2016

Website design is critically important



Domain Name

How important is the domain name you choose for your Website?

Many people say it is not important at all, yet I have number one listings in Google, Yahoo, and MSN for the key phrases that exactly match my domain name.

It matters a lot.

You need a domain name that matches keywords and phrases you will also use in your Website that people are searching for.

Many people think their company name should be their domain name.

If you have a lot of money for advertising to make your company name something people search for, I agree with you.

If you do not have that ad budget, then you need a generic domain name that is a phrase people already search for.


Web Hosting

How important is choosing the right Web Hosting Service for your Website?

Again, this is important in many ways.

You need your Website to load fast. If your Website loads slow, people will leave without buying anything.

You also need to choose a Web Hosting Service that gives good tech support.

There are a lot more things to consider when choosing a good Web Hosting Service, but make sure you rate this high on your list of things that are important to your Website.


Web Design

How important is Website Design?

Your Website needs to look professional and trustworthy in order to create buyer confidence.

A poorly designed Website will cost you sales.

However, and this is the part that web designers will hate me for, it is not as important as many of the other aspects of Website ownership and management.

Many web designers know nothing about search engine optimization, picking a good domain name, hosting, Website promotion, or other issues.

They only know design.

That is a good thing in my opinion, but they should let their customers know they are a designer and cannot help their Website be competitive in the marketplace.

Yes, there are some designers that know more than just design, but many do not.

Keep this in mind.

A beautiful Website that gets no traffic and makes no money might as well be an ugly Website.

An ugly Website that has traffic and makes money gets more beautiful by the dollar.


Search Engine Optimization

How important is SEO to my Website?

Extremely important!

Again, many web designers do not know how to properly optimize a Website for the search engines.

It is important to have someone who specializes in SEO to go over your Website and make sure it is ready to get crawled and indexed by the search engines.

There was a time when SEO was all-inclusive with link building,

Website promotion, search engine marketing, etc.

Times have changed somewhat and the search engines have become more complicated, so now many people specialize in certain aspects of SEO.

I define SEO as coding the Website properly, writing text that contains the proper amount and correct keywords and phrases, search engine submissions, and some link building techniques.


Search Engine Marketing

What is SEM and how important is this to my Website?

Search Engine Marketing by my own definition is marketing your Website through Google Adwords, MSN AdCenter, and other keyword purchasing programs as well as purchasing links, ads, and sponsored listings.

Again, many people are specializing in an area they have success with these days. I am very good at SEO, but I have limited experience with SEM.

Therefore, I can make your Website ready to be crawled, do link building, and write text that helps you attract good search engine rank and traffic, but I would not be the guy you would hire to manage your Adwords program.


Website Promotion

Yet another category with a relationship to SEO and SEM. 

How important is this category?

In my opinion it tops the list.

What is Website Promotion? 

This category includes Article Marketing, Press Releases, Link Popularity, Buying Traffic, Blogging, Forum Posting and more.

Why do I consider it more important?

First, none of the things mentioned here can stand-alone.

You need to consider all of the different aspects as important.

However, search engines change constantly.

Depending on search engines for all or most of your traffic and sales is putting your life in Google’s hands basically since they account for 60% of all searches now.

If you are comfortable with one company having that much control over how well you do on the web, then ignore Website promotion and just do SEO and SEM.

You need traffic from many different sources if you want to be successful.

That way if one source dies out, you are not affected nearly as much as someone who only had one or a few sources of traffic would be.

Focus on getting traffic from every source you can.

Post comments in Blogs and Forums related to your topic.

That means actually join the forums or blogs and actually get involved in the conversations there and post quality comments.

Be helpful to people at the forums and blogs.

Ask questions.

No one will mind that a link in your SIG line goes to your Website is you are a real participant. If they do object at that point, find a new place to join.


Start your own Blog

You can put up two if you really want to benefit from Blogging.

A Blog within your domain name or on a subdomain can help you add fresh content to your website more often.

That helps with the SEO.

You can build a Blog on another domain name and promote links to pages within your Website and benefit from a little link popularity while also giving customers another way to find your Website.

Doorway pages used to be the way to go. Blogs on their own domain name have replaced doorway pages as the way to go.

Article Marketing means writing articles and submitting them to article directories, writing quality articles and offering them to topic-relative high-traffic Websites as exclusive content, and press releases are a great source of traffic that builds link popularity as well.

The traffic you get from people who read your article are many more times likely to convert to a sale than the traffic you get from search engines.

I will get new customers and signups due to this article you are reading right now. Article Marketing and Website Promotion work very well.

I hope this article has helped you to understand that owning or managing a Website is about a lot more than just getting a domain name, designing a Website, and picking a host.

“If you build it, they will come” does not apply to Websites.


Website building from the beginning


So you want to get your online business up and running but there’s one little problem – you need a website! 

For any business, big or small, a professional website is important if you want to attract potential clients or customers and create a solid foundation for continued success.

But many people have no idea how to go about the process.

Luckily, it’s actually quite easy to get a functional, well designed and user-friendly website online in a reasonable amount of time.

And depending on your particular situation and budget, there are several options available to make your business goals a reality.

If you are willing to invest a good sum of money into the initial stages of developing your business, hiring a professional website designer or web design company should be something to seriously consider.

The job will cost you thousands of dollars (if you hire a reputable designer) but all the pressure and work will be on someone else’s shoulders.

Spending a lot of money right at the beginning of your venture may seem a little risky, but compared to other business endeavors the cost – and risk – are minimal.

And the amount of money you have the potential to make after your site goes live will far outweigh the amount of money initially invested in its construction.

Also, if you expect a professional job, hiring a professional is the best way to attain that objective.

A designer will consult with you regarding what you need in a website – a simple basic website, flash-based design, and ecommerce sites are the most common.

You will also discuss form, functionality, color scheme, graphics, and other important points.

Sometimes content can be obtained through your web designer as well, or you can fulfill your content needs after the basic website design is completed.

In the end, hiring a web designer offers you a lot of flexibility and gives you the ability to fully customize your website in all aspects of its design.

If you don’t have the money to spend on a good web designer or feel it’s unnecessary for your purposes, there’s no reason why you can’t create the website yourself.

Or just go it all alone!

And this option applies to everyone – even if you know nothing about HTML or web design.

Of course, if you do know a little bit of HTML – or are willing to put your nose to the grindstone and scour the Internet and your local library to learn HTML – you can certainly build a website from scratch.

But nowadays there are other ways to make your own business website without struggling with HTML or a costly designer.

Website templates, for example, combine the professional design talents of an experienced web designer with the cost-effectiveness of going it alone.

Templates are ready-made web pages that a designer or design company sells for a small sum – the cost is so low simply because the template can be resold over and over again.

In addition, if you purchase a website template that won’t be resold after you buy it the cost will rise but still ends up being much more affordable than working with a designer one-on-one.

The cost is kept relatively low because, although the template cannot be sold to another person, the design was already created and the buyer agrees to purchase it “as is.”

When you visit a website selling templates you are given the freedom to browse through a wide selection of different styles of website designs.

Once you find the perfect match for your business you simply purchase and download.

All that’s left is to edit it using a simple HTML editor to add content, graphics – you name it. One such website template company

I found that offers quality, reasonably priced templates is TemplateDogma (see the link in Resource Box).

The final option is to use an online website builder to do the job.

This type of program holds your hand every step of the way so that you can build a website without knowing anything about computer languages or design techniques.

Even if you use a WYSIWYG editor it is possible to get lost along the way, and as mentioned above, templates do require editing after you make the purchase.

A website builder is the only option that essentially automates the entire process.

You might not be able to customize every aspect of the site, as templates are usually part of the procedure, but adding content, pictures, charts and tables to the site is made entirely hassle-free.

As you can see, there are many different ways to build a website from the ground up.

In the end, choose the option you think will lead you down the path toward online success and you’ll be happy with the results.


Saturday, November 12, 2016

Good links is crucial in SEO


How you write and design your links is crucial to your visitors clicking them or not. 

Write them badly and they leave, write them well and they stay.

Who knows, they might even do exactly that what you created your site for.

Following are 7 guidelines how links should be written to improve the usability of your site.


1. Do it consistently

Visitors learn for example how a website marks the links or where the “related-content box” can be found.

Consistently adhering to these established “codes” will make it easy to navigate and read the site.

Breaking these conventions will interrupt the flow. Such distractions might be enough for the user to leave.

When creating a site it is important to define all the conventions and rules that are used. Consistently following them is essential for giving the user an easy time when visiting.


2. Don’t mislead the visitor

Although links can look however the screen-designer decides, certain standards have developed and find widespread use.

Underlining a text for example is a common indicator.

It is good practice not to underline text, marking it blue or putting an arrow in front, if is not a link.

Visitors might construe them to be clickable.

The same applies to images.

Many users will try to click on a graphic or any other image.

Very rarely, they will find an active link – a tiny, but nevertheless negative experience.

Captions have proven to be effective to add that little bit of content that users need in order not to click on an image.

And if a link is present, it can be placed in the caption itself.


3. Show used links

Marking which links have been visited is very valuable. It helps to quickly “tick off” when going through a site or helps in finding this piece of information from a previous visit.

Unfortunately, a great many sites do not use this very basic feature.

If the “visited” feature should also extend to the navigation is debatable.

On very deep sites it might be useful.

On the other hand it might confuse the visitor.

The navigation should be a constant and change only minimally.


4. Match the destination with the link

Clicking on a link can be compared to following road signs in a city never visited before – you are very happy if you get confirmation that the choice you just made was the one intended.

Same thing applies to links – if a link reads “find out more about our services” the page that it relates to should show the words “Our Services” somewhere prominently in the title. It confirms the action taken.

Well written titles indicate clearly what the main topic is on the page.

This is very useful, especially considering that a lot of traffic directly dives deep into the page.


5. Embedded links used to their full advantage

Links are visually different than the surrounding text.

Color, a markup or other cues denote a link.

Something maybe even happens before you click – mouse-over effects or an overlay, displaying the title.

Everything is designed to draw your eyes away from the surrounding text.

If you embed links within a sentence, readers will very likely notice the link first and only later read your content.

On first thought that is unfortunate, but it can be turned into an advantage.

Since reading online involves lots of scanning, the eye is always looking for visual cues.

They can be provided by using subtitles or in this case descriptive links.

By creating a meaningful link, finding the relevant information on a page is made easier. “Click here” is less effective then “View a list of articles about usability”.


6. How to link to files

When linking to a file it is likely that another application is opened and that the visitor is drawn away from the site. Not something that should be done lightly.

A great many times websites link to related documents, very often PDF files.

What exactly can be found in the file, the visitor needs to figure out from the link itself.

The first step in creating a good link to a document is to summarize the content.

That gives the visitor information how he wants to proceed.

The second step is more basic by asking why the document cannot be created as a webpage.

If it is worth to be put onto the site, it surely is worth the effort to make if searchable, fully integrated and less work for the visitor.

Using for instance PDF-files can make sense.

Very often however, it is simply easier for the developer to put it onto the site – but not easier for the visitor to use it.


7. Mark the external links

An internal link refers to a page or file within the current domain, an external link usually points to a site, housed on a remote domain.

Although technically there is no difference in how the code for the links is written, it is common usage, even a w3.org recommendation, to inform the user if an external site is accessed by a link.

The rationale behind this is not to confuse the visitor who is getting used to the layout, navigation and architecture of a particular site.

An external link can either be declared by stating it in the text, by a specific icon (like for instance Wikipedia does) or even by using the “title” tag of a link.


Whether the new site is opened in a new browser-window or replaces the current content could depend on the kind of information the visitor will find.

It could be argued that sites with related content or sites who delve further into a topic might best be opened in a new window.

The visitor can more easily relate back to the original site.

In that case not only the external link, but maybe also the fact of a new window opening should be placed with the link.

Creating good links is vital for creating a good site.

A link for instance is the only possibility an e-shop has to have users put products into the shopping basket.

If that link should be badly written or confusingly placed, many users would give up before buying.

That would be like not accepting money from a client standing right in front of you.


Web design planning



When designing or redesigning a website the most important part of the project happens before any graphics or code are created.

Start by determining the primary goals of your website.

Are you using it to sell your products or services?

Maybe it’s intended simply to advertise your offline business, provide support to your existing customers or build your company brand.

Whatever the goals are, clearly defining them ahead of time will better guide you in the actual creation process.

Next, remember that first impressions mean everything.

Your website design must be professional and portray the right image for your business.

Most web surfers decide within seconds of reaching your main page if they will browse deeper into your site or click away to another.

Studies have shown that this decision is usually made based on the appeal of the design rather than the text copy.

This means that your site design has to grab their attention and convince them that you’re offering something of value fast.

You basically have two options, hire a professional designer or firm to create your website or purchase a website template.

Templates are pre-made designs that allow you to just add your text and product graphics.

Templates have the advantage of being able to go live with your website quickly and usually for a very low cost, however they also have the disadvantage of being seen on numerous websites, so you won’t stand out from the crowd as well.

Either way, keep in mind that your website design is what most online visitors to your site are going to judge your company on, regardless of your industry, so it must be as professional as possible.


Developing a website concept


If your desire is to build a Web site business which attracts targeted traffic and actually works for you, as opposed to a site which languishes in anonymity, then this is the place to start.

Developing a concept is a fundamental step in creating a Web site.

It provides a framework, upon which you can identify and mine profitable

Keywords, create and add content related to your concept and identify the monetization potential of your site.

So where do you start?

If you already have an established business, your site concept is obvious to you.

If not you should look to other interests, experience hobbies or job related activities for inspiration, the possibilities are endless, open your eyes and look around for ideas.

Remember that without traffic, you will not generate income

Your best source of targeted traffic will be from the top 3 search engines, this is the reason why developing a themed, content rich site is so important, but how do you recognize the potential for a specific concept?


Demand

A sufficient amount of people must be searching for your site theme or associated topics.

This targeted traffic provides the potential for monetization.


Too broad

If your concept is too broad, although a large number of people may be searching for this theme, the competition will be crippling.

It will be impossible to dominate the theme of Sport for example.

Even a sub-category such as bowling would require such a massive investment in time and money to render it not economically viable, even if the monetization potential was high.


Too narrow

Likewise a concept which is too narrow will not provide enough demand for you to monetize.

A Web site dedicated to The St Petersburg Professional Dwarf Tossing League might be a good example of this.

An ideal niche which provides reasonable demand and low supply should be identified by studying

Keywords associated with a potential concept.


Keywords

Number, demand and supply…

How many keywords are available for your site theme and associated topics.

Each page of your site should be built around (focused on) one specific keyword or phrase related to your theme.

To find keywords related to your concept, how often they are searched for, and how many sites out there contain those keywords (a formula for profitability), visit Word tracker, they provide one of the best keyword research tools available on the internet.

Are there a good combination of high demand, low supply keywords available and are you starting to get ideas for creating content focused on each of those words?


Subject knowledge

If you choose a concept that you know well and that you are passionate about, it will show in the content you create for your site and it won’t seem like hard work to keep adding to it.

There are subtle differences between sites created with passion and excitement for the content therein and sites which are not… your human reader will pick up on them and assign extra credibility to the former, this kind of pre-selling is very powerful when delivered naturally.


Monetization potential

A great site concept will offer good options for monetizing the targeted traffic arriving at your site.

Whether your primary monetization plan is to sell hard, soft or drop ship products through an online store, sell a service, use Adsense or promote affiliate programs, you should assess the potential for monetization in the early stages of formulating a site concept.

Creating lots of great content and building a well optimized site is a moot point if it offers no potential for monetization.

At every stage of the Web site building process, try to relax and have fun.

Put yourself in the place of your target audience, sitting in front of a keyboard and revving up Google or Yahoo to start a search… what are they looking for?


What approach will appeal to them?

What is their demographic?

The more you know about your target audience the more likely you are to provide a Web site that will attract the kind of targeted traffic you need for success.


Friday, November 11, 2016

Interesting web design advice


I will give advice and tips of where to find a low cost website design company and also about the best ways of producing a cool website.

How many people or companies are advertising their services for web design?

The answer is a great deal.

They surely can not all be asking for huge sums of money to build and design quality websites.

There must be some who offer cheap, affordable websites.

If you think about a company or person who is just starting out, they have not got a very large portfolio of previous work and clients to show, and in this situation are likely in these early days to offer you a competitive rate.

Once they become more established they will then no doubt increase their prices.

To find these companies which are just starting out, I would advise looking on auction websites like ebay, looking in Yellow Pages or maybe hire a freelancer!

Looking on the internet on search engines and asking family and friends is also other avenues to explore.

Once you have found a company you need to think about the content for your website, the colours and also about graphics.

Do you want it have flash design?

These are all things to think about.

You then need to think about hosting, who will host your website?

It may be worth asking the web designer if they can recommend a host.

Then once you have had your site built you need to promote it.

Building up a regular and constant stream of backward links is very important as this will result in your website obtaining a higher page rank and more visitors.


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