Try focusing your email campaign with copywriting techniques.

Copywriting in emails is the art of using attractively written content focusing around a service or product to sell.

A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.

Copywriting is often described as a play on words where the best and the most persuasive campaigns win.

Whenever you email someone, you’re basically trying to sell a point.

So what better way to communicate than with the language of copywriting in your emails.

The secret is to balance the right blend of benefits and features in your email marketing copy.

We all know that there’s getting to be more and more online activity.

How much?

It makes me further think about how we communicate with our customers.

Some businesses have jumped into the blog world in hopes that their customers will come and engage with them online.

That works for some but this strategy doesn’t work well for many small businesses because their business just isn’t the type to draw attention to itself such that a customer would want to come and read about them in the normal course of the day.

Do you want to know what’s going on in the world of sandwich making, hair cutting, or pool/spa maintenance?

Me either, not so much that I would return again and again to hear it.

The good news is that I would like to hear about special offers my hair cutting place has or new sandwiches my favorite sub place has coming out.

And I, like most people, would like to hear about it through email.

It is effective and personal because it comes from you, allowing you to share offers and news.

What’s more, it allows you to develop a relationship with your customers.

This is all good and true, but knowing this and doing nothing about it will not help you grow your business.

Take a few minutes now to investigate your email screening procedures for messages received from unknown senders.

You might even discover a new client hiding among the spam!

Email inquiries from new business prospects, which by definition are unknown and unexpected when they arrive in your Inbox, can take a detour to your spam box without your knowledge.

When was the last time you did not receive an email sent by a client or friend?

Failed email delivery can be quite common.

Usually the sender just emails you again until you receive the message.

Now imagine a situation where somebody sends you an email that you don’t receive, but they don’t tell you about it.

Attorneys or paralegals frequently contact a number of experts via email and engage the most qualified candidate who responds first.

You miss out on a potential engagement if the email inquiry does not show up in your inbox.

Here are five easy steps to protect your email, receive incoming leads and avoid technical nightmares:

1. Check your spam box often if you use automated email filtering. Microsoft Outlook and AOL give you the ability to control the settings and security levels for your incoming email.

2. Add a response form to your Website. Your Webmaster can set this up so that you are automatically alerted with an email recognized by your server.

3. Update your “safe” and “blocked” sender lists often, especially if delivery is controlled at the ISP level. Add a law firm’s email domain to your approved email list when you get a new client from the firm.

4. Separate business from personal correspondence by using two different email accounts.

5. Avoid downloading free software or clicking on unsolicited ads. If you do, you may find yourself subject to a virus or malicious Adware attack.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.


A. You need a list.

This can be:

1) a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or

2) a list which you purchase or in some cases obtain for free.