When advertising with pay per click Google gives the advertiser two broad options. 

Advertising in search results, advertising in websites content or indeed many choose to do both.

Advertising in search means that results are displayed in Google under searches, and in its distributors search results.

Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites.

As adsense rapidly expands, it is now viewable on millions of web pages throughout the web.

However, many advertisers are shunning this in favor of merely advertising in search results.

Google is the biggest search engine on the web.

It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set.

As their budget increases, their position increases, and as their position increases, they get more traffic.

But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings.

That being said, the part above about experimenting is meant to be taken literally.

You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others.

Of course, Google recognizes this and they publish a “heat map” of how much revenue ads placed in certain portions of the page can bring you.

Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it.

But this is by no means a rule and there are some exceptions to it.

One known exception is having a news site or something similar to a new site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin.

This is because as users finish reading a story, they have a short moment where they’re looking for something more to do.

And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time.

Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it’s the other way around).

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there’s a bit more to this then just having ads visually in the right place.

If you have more then one ad you have to worry about where they’re located in the code as well.

And there’s a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source.

That means that if the first add you have in the code isn’t the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn’t have anymore ads it will supplement your space with public service ads or just leave it blank altogether.

That means that, if you’re unlucky, you could end up with your most profitable locations not having any good ads at all , to supplement your revenues .

There are other issues with how many ads you should place in your site.

The problem is that if you have too many, rather then generate more income, you’ll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site.

Keep an eye out for where the visitors will be looking at your site most.

This is generally the place where you want to use your first ads.

Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don’t make the visitor’s presence on your site an unpleasant one.

The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

And again, ultimately the best revenue will be earned through a lot of experimentation.

Be sure to use AdSense’s channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

Advertising in search results, advertising in websites content or indeed many choose to do both.

Advertising in search means that results are displayed in Google under searches, and in its distributors search results.

Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites.

As adsense rapidly expands, it is now viewable on millions of web pages throughout the web.

However, many advertisers are shunning this in favor of merely advertising in search results.

There are several reasons for this, and the first is trust.

This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud.

Although this issue occurs in search it is far less dominant.

Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI.

With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website.

Someone who is on a different website, other than the advertisers might be there for entirely different reasons.

For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example.

People may click on it, but they are unlikely to buy after reading a negative review.

The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use.

The person therefore would not find the advert relevant, but might click on the advert in a care free manner.

Adsense websites are also often rejected by the advertiser because they feel it involves more administration.

Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page.

With some words having a network of over 500 websites, it is surely a tedious and expensive task.

Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords.

The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search.

A reason for this can be found through in the fact that more and more advertisers are only choosing search.

As this occurs the advertiser has less competition so the price of the word reduces.

Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content.

An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services.

This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward.

Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines.

The fact however still exists that those who choose content advertising should choose the Google Adsense network.

It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.

Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser.

On search the leads are more qualified, more regulated, and less fraudulent.

This has seen advertisers consistently choose search over content.

Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for.

Some advertisers say that content provides a better return for their business than search.

This varies, however in general search remains King for PPC advertisers.

Yes.

In fact, the more sites you have displaying Google Adsense ads, the more money you will make.

You don’t even have to notify Google of the new sites.

Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.

All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.

The same rules apply when adding an Adsense for Search box to your new site.

Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site.

As in the beginning, Google’s webcrawler will detect the code and you’re all set.

Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?

As with any money-making venture, there are pitfalls, pros and cons and some outright cons.

As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale.

Try it. Google Google Adsense and you’ll see what I mean.

There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.

The fact is Google Adsense will tell you everything you need to know – for free.

They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.

There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions.

You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway.

And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now.

Learn everything you can to maximize your earning potential.

Already, there are tales of fabulous riches to be made and millions made by those who are just working from home.

It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords.

The higher the cost-per-click to the advertiser, the more you will receive per click from your site.

Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services.

But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

Yet as we stand here today it’s probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end.

And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn’t just profitable for Google.

It’s also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody.

And the question in itself is very justified because you hardly ever come across something that’s profitable for everyone in the chain.

So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet’s advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing.

They choose whether or not to follow a certain link and the term “navigating” is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers.

Yes, you have to hand it out to Google for a brilliant idea.

They know there are people out there that want to buy stuff and people who want to sell them what they’re interested in.

And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent.

You don’t see a huge graphic banner which tries to lure you into buying something.

You just see a few words.

And if you like what you see you can just click it.

It works because visitors don’t have that feeling of someone trying to lure them into spending money. Ironically, however, they’re wrong.

It works for the AdWords advertisers because their ads go everywhere.

Not only will they find themselves listed in Google’s search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they’re trying to sell.

Now you must realize they could never pull of such great advertising by themselves.

And that brings us to the thing that makes Google’s AdSense a publisher’s best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page.

Because people or on your site, which deals with a certain topic, you already know they’re interested in that topic.

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic.

Google wants your visitors, you want Google’s advertisers and the visitors just want to buy stuff.

And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you’re ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal.

You have to appreciate how well thought out, yet simple this scheme really is.

Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google’s AdSense.

But who do you do this?

Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO.

So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt.

The first thing you need to take care of is the actual source code and layout of your page.

This has to be kept as simple as possible.

The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic.

This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file.

While you’re at it you might want to ensure the word springs up in the page’s last paragraphs.

And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization.

You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you’ll find that SEO is a complex topic, and entire books have been written on the topic as well.

You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

You become eligible for payment only when your Adsense account reaches at least $100.00.

Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account.

You would then need to wait and see if your January and February earnings combined equal $100.00.

If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum.

So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.

Like AdSense, Bidvertiser displays text ads in your page.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.

The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password.