Email marketing is still relevant for online business

We all know that there’s getting to be more and more online activity.

How much?

It makes me further think about how we communicate with our customers.

Some businesses have jumped into the blog world in hopes that their customers will come and engage with them online.

That works for some but this strategy doesn’t work well for many small businesses because their business just isn’t the type to draw attention to itself such that a customer would want to come and read about them in the normal course of the day.

Do you want to know what’s going on in the world of sandwich making, hair cutting, or pool/spa maintenance?

Me either, not so much that I would return again and again to hear it.

The good news is that I would like to hear about special offers my hair cutting place has or new sandwiches my favorite sub place has coming out.

And I, like most people, would like to hear about it through email.

It is effective and personal because it comes from you, allowing you to share offers and news.

What’s more, it allows you to develop a relationship with your customers.

This is all good and true, but knowing this and doing nothing about it will not help you grow your business.